|Photo Credit: American Cancer Society Facebook Page|
WTF does this ad even mean?! This thing has gotten quite stale as I tried to figure out, first...what the hell are y'all trying to say here? And second, can I even put into words my thoughts and confusion surrounding it? I mean, this has been in rewrites for weeks now. But just looking at this ad just works my damn nerves.
"If we had a dollar for every time LOVE triumphed over cancer..."
Love can triumph over cancer? Well then...shouldn't it be fucking cured by now? I'm pretty sure so many beautiful people who are sadly no longer with us had PLENTY of LOVE. It didn't triumph. I'm pretty sure I've had lots and lots of love, several surgeries plus excellent doctors and surgeons, hard core chemo, skin searing radiation, and the jury is still out on whether or not LOVE plus all that other stuff "triumphed over cancer".
"LOVE cancer's greatest fear."
What? cancer doesn't fear. It's fucking cancer.
"...finish the fight..."
I dunno...I guess my problem with this is, when you get right down to it...the tiresome battle language of the thing. And from an organization that should know SO much better by now. (I'm pretty sure it was a recent post from the
Cancer Curmudgeon that reminded me that I wanted to
Anyway, I totally understand what you're trying to say here. I just am annoyed at how it's being said.
And can we please, once and for all, for the love of *insert deity of choice here* change the language of cancer?